InSites Consulting in New York, a primary shopper perception and collaboration agency, has introduced the acquisition of Gongos Inc. in Royal Oak, a shopper-centricity consultancy. Conditions of the deal had been not disclosed.
With extra than 30 a long time of knowledge, Gongos is a exploration agency that allows purchaser-centric development by way of creating purchaser understanding and transforming organizational behavior.
InSites Consulting even further strengthens its global footprint by the collaboration, and takes a major stage toward acquiring its objective to be regarded as the global leader in helping brand names become a lot more buyer-centric.
Gongos, launched in 1991, focuses on client study inside the automotive industry and gradually branched out to retail, purchaser packaged goods, monetary companies, and well being treatment.
When founder John Gongos unexpectedly handed away in 2012, Camille Nicita took more than as owner and was appointed president and CEO, steering the agency’s emphasis toward making buyer centricity its foremost goal.
Nowadays, Gongos has 125 staff members, has a Fortune 500 customer listing throughout several industries, which include Coca-Cola, Mars Petcare, Kellogg’s, U.S. Lender, UnitedHealthcare, and Typical Motors Co., and was regarded as a ‘Small Giant’ in Forbes’ 2020 Listing of America’s Greatest Little Corporations.
The acquisition of Gongos marks a important milestone for InSites Consulting’s invest in-and-establish technique. With Gongos rated No. 47 among the U.S. greatest market place research organizations, InSites Consulting significantly reinforces its situation on the domestic current market future to its current New York presence because 2012.
It also will help speed up its path towards starting to be the primary customer-centricity company, with Gongos’ exercise in aiding Fortune-500 organizations develop into a lot more consumer-centric.
“As we intention to be a genuinely world agency supporting makes all all over the world, owning a good presence in the U.S. industry is a important condition for accomplishment,” says Kristof De Wulf, co-founder and CEO of InSites Consulting.
“We could not have wished for a superior cultural and strategic in shape, with Gongos sharing a comparable established of values, embracing insight communities as just one of their top methods, and setting the purchaser-centricity agenda for large models and businesses.”
With Gongos now element of InSites Consulting, it can offer its clients entry to InSites Consulting’s award-winning Sq. (an insight community technologies), its creative crowdsourcing functionality eÿeka, and its cultural perception, tendencies and model transformation apply that was reinforced by the recent acquisition of Area Medical doctors.
Gongos also gives a patent-pending Price Exchange (Vex) Model. Vex identifies pathways for consumer-centric advancement by linking consumer targets with small business results pushed by Shopper Efficiency Indicators (CPIs). In Oct 2021, Gongos announced the to start with once-a-year Vex Awards at the North American Shopper Centricity Awards.
“Gongos’ purchaser-centric mission is to empower makes to build reciprocal price exchange with people, in the long run driving profitability and expansion for businesses through the fulfillment of client wants,” states Nicita, president and CEO of Gongos. “We can now choose that ambition to a world scale, and our shoppers will greatly benefit from this cross-fertilization. We are keen to start off this up coming chapter in our progress journey together with InSites Consulting.”
Going ahead, Nicita turns into the group’s managing director North The us and, as a shareholder of InSites Consulting, will add to the global system formulation process by becoming a member of its global Companion Board.
Developing on the encounter Gongos has built about the many years, she will also perform an instrumental job in environment up a international expert crew all-around inner transformation, meant to inspire, engage, and activate company stakeholders around buyers. With Gongos joining, InSites Consulting now has more than 800 persons across 20 places, generating € +100M in revenues.
For much more information and facts about Gongos, check out gongos.com.
Established in 1997, InSites Consulting is a customer centricity agency and world wide sector chief in online perception communities. With a staff of a lot more than 650 personnel across 19 offices, the company states it tends to make buyer-centric decision generating a fact for more than a third of the world’s top makes, like Estée Lauder, Ferrero, GSK, L’Oréal, Mars, Mondelez, Nestlé, and Philips.
Our perception management system and multipurpose toolbox permit models to turn out to be actually immersed in the consumer reality. By uniting brands and customers all around the world, fostering collaboration and customer empathy, we can condition the upcoming greater, alongside one another.
For far more info, stop by insites-consulting.com.